My Story

Edits by Tina is a curated destination for timeless Indian wear handpicked for women living in the U.S. who want to stay connected to their roots without compromising on elegance or ease.

Founded by Tina Samuel, a Bay Area-based Indian woman who understands the longing for outfits that feel both authentic and stylish, the brand is deeply personal. Every piece in the collection is something Tina would wear herself,

chosen for its craftsmanship, beauty, and versatility. Her goal is to bring that same joy and confidence to other women like her.

Each garment is thoughtfully selected to reflect not just tradition, but personality and pride. Whether you’re dressing for a festival, a family celebration, or simply want to bring a touch of India into your everyday life, Edits by Tina offers styles that honor your heritage—while fitting effortlessly into your life in the U.S.

This is more than fashion.It’s cultural expression, mindful curation, and the joy of feeling at home in what you wear.

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